Back Office Modernization in the Age of Digital Transformation

As businesses continue to utilize digitalplatforms to maintain competitive advantage and improve the buyer journey, we’re seeing an alarming pattern that hurts legacy organizations in Lincoln who’ve been working with the same protocols and technology for a long time.

 
 
 
 
When companies begin the trek toward Digital Transformation, they tend to prioritize customer-facing departments like Customer Service, Sales, and Marketing and neglect the Back Office. While it’s critical to improve the customer journey and properly market your offerings, ignoring specific areas that also help clients, suppliers, partners, and staff can hinder your capacity to provide a smooth experience for everyone involved.

Our View

In our view, the Back Office is the cornerstone of your business. If your workflow creates slow downs, the capacity of your entire business deteriorates. For example, let’s say a company acquires a new customer in minutes but requires several weeks to bring on a new employee or partner. That’s an issue because both your employees' abilities and your vendor’s products play a crucial role in providing excellent service to the customer. Therefore, if those components are not operating accurately, your client is ultimately the one who is disadvantaged. Your Front Office can only be as seamless as your Back Office, and both must be included in a strategic digital transformation.